Monday, January 12, 2004

Shoe Fits(PDF) Here's an article that's really a Supply Chain 101 lesson. Ever wonder why Supply Chains are important and where the value really is? Read this tale from Baseline Magazine, of shoes and the shoe companies that sell them -- and how a little company called New Balance, who understand Supply Chain concepts, is taking on the giants like Nike and Reebok, who really understand Marketing.

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